Course curriculum

    1. Lesson 1: Why should you do Outbound?

    2. Lesson 2: What you need to run a campaign

    3. Lesson 3: Which channels to use for an Outbound campaign

    4. Lesson 4: Enough theory - How to find a lead source

    5. Lesson 5: Writing effective copy

    6. Lesson 6: Enrichment and personalization overview

    7. Lesson 7: Setting up a campaign

    8. Lesson 8: Wrap-up

About this course

  • Free
  • 8 lessons
  • 1 hour of video content

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Become the Outbound Hero.

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Instructor

Patrick Spychalski

Outbound Specialist

Patrick Spychalski is a co-founder at The Kiln - A Clay Agency, and content manager at Clay. He is an expert on lead generation and cold email copywriting.